There’s a lot of talk about social CRM but much less action. The idea of mining social media to develop one-to-one relationships, curry favor with customers and prospects and develop loyalty is a seductive illusion. The reality is that very few companies have a clear understanding of what social CRM is, why they need it or why they should invest in the time, energy or technology to make it happen.
Facebook has to build a better case for ad sales. It looks like alliances with big data suppliers like Epsilon, Acxiom and Datalogix are a key part of the strategy, according to Ad Age.The operative theory is that more precise targeting yields better results and higher customer satisfaction.
Community managers are in great demand; even though the job description changes from brand to brand and agency-to-agency. Ideally a great community manager is a flexible, curious, literate people person with a minor case of OCD.
David Bouley is arguably one of the greatest American chefs. He is also a god when it comes to designing a user experience. Dining at his eponymous restaurant in the Tribeca neighborhood of Manhattan is not only a sensation for the pallet, it’s a lesson in consciously designing an experience to surprise and delight customers.
Content is king. Content is media. Content is the new black. Social marketers are scrambling to produce content that will engage friends and followers and prompt viral sharing. There is a land rush mentality toward social content. Too many marketers are filling the content box with tired old crap or me-too materials.