Eight out of ten agencies are monitoring social media for clients. Though there are too many tools, too few benchmarks and too few ways to integrate data from multiple sources according to the 4A’s inaugural “Agency Social Media Monitoring and Reporting Survey.” With “significant variation in social media monitoring, reporting and associated business practices from one agency to another” … more than half of respondents felt they were doing a good job for clients, even though many clients are still not convinced of the value of social media. Agencies, of all shapes and sizes, are looking for better ways to understand what’s being said about brands across a growing array of social media platforms.
Write Sizzling Subject Lines
28 Jun 2013
Subject lines initiate successful email marketing. The right subject line opens up a conversation or a relationship as quickly as “abracadabra.” The wrong line condemns your brand to die alone in the dark. Great subject lines are like great billboards or great headlines; they telegraph easily understood information to drive immediate comprehension and action.
Organic search is the base line digital marketing tactic for most marketing campaigns. Considered an important, if arcane, art it is characterized by a constant cat-and-mouse game between search practitioners and Google or Yahoo/Bing and a dynamic tension between SEO specialists and copywriters. Unfortunately too often its taken for granted.
Contests are a staple of social media. They generate leads, opt-ins, sharing, comments and virility. The conventional wisdom is that simple contests spawn cost efficient customer engagement that makes people happy.
A picture’s worth a thousand words as regular users of Facebook, Instagram, Tumblr, Twitter and Pinterest know all too well. A new visual study from Curalate offers unusual insights into which images resonate and engage us best.