By 2020, big data technology will turn every person into his/her own mobile health network. Each person will wear a device — a ring, a bracelet, a Google Glass — wirelessly connected to an app that will monitor and transmit vital signs and key indicators of every condition they have.
The stealth cyberwar between the US, Israel and Iran is child’s play compared to the techno-war brewing in virtually every major retail store. Since the physical act of shopping will never disappear, the savvy players are investing in technology to better engage audiences and steadily increase market share.
The confluence of digital, mobile and social media with big data offers the possibility of addressing, targeting and engaging audiences and segments differently than ever before. Rather than try to psyche out prospects and target them by media use, careful analysis of consumer cohorts can suggest more organic, natural and genuine ways to reach and persuade prospects.
In a nation that loves to eat out, restaurants ought to be CRM learning laboratories. Unfortunately they’re not. But Jim Daleen, CEO of Appsuite, hopes to change all that. Restaurateurs commonly skimp on marketing. They don’t think about connecting their brand to their customers. Many assume that the food and the ambiance will do it for them automatically, saving an investment in technology or marketing people.
The holiday email frenzy is in full swing as Black Friday offers clog everyone’s inbox.Email is becoming increasingly formulaic as marketers test, learn and apply lessons learned from responders. This is troubling to some creative types who don’t want to be confined by research or constrained by conventions developed by left-brain analytical wonks. But the reason email is so widely accepted, used and effective is because we have shared learnings collectively and continuously found new creative ways to illustrate our offers and craft our language.