Everybody knows that YouTube is the second most used search engine. Everybody knows that YouTube is SEO optimized. And everybody knows that more than 1 billion unique visitors watch more than 4 billion hours of video on YouTube each month. That’s why 100 of the top 100 advertisers post videos and create channels on YouTube. But did you know that most brands post videos without much of a strategy and hope for the best? Or did you know that many brands post videos that don’t match the interests or viewing patterns of their most likely customers or prospects? That’s the insight Pixability brings to the table in measuring and analyzing YouTube as a communications platform. Their study of the Consumer Electronics vertical on the video platform, which analyzed 18.9 billion CE views on 113,780 specialized CE channels, turned up these ten expected and not-so-expected observations: Brands are Minority Publishers. Only 23% of CE views are attributable to brands. Three-quarters of the videos about phones, tablets, computers, cameras, wearables, etc. come from other sources, some of which have significantly more credibility and share-ability than the leading brands. Viewing influences purchases. Videos about tablets and smartphones prompt more than 334 million views Read more…