Now that they’ve drawn a crowd and sold themselves to Yahoo, Tumblr is trying to figure out how to make a buck. They’ve marshaled traffic, usage and psycho-demographic stats and are trying to simultaneously associate themselves with Facebook, Twitter, and Pinterest, to gain consideration and access to social ad budgets, while differentiating themselves from the competition to attract specific brands and buys.
Face it! Facebook has led marketers down the primrose path. They taught us about and addicted us to free earned media. They encouraged us to spend money to attract and engage millions of followers. They ran us through the “like” gates. And now they have tightly restricted access to the audiences we created and extorted us by creating a pay-for-play platform.
The Chinese say women hold up half the sky. According to new research on smartphone use from Nielsen, ExactTarget, Pew and Simmons Connect, compiled into infographics by financesonline.com, women have a dominant hold on smartphone usage.
