A Practical Hands-On Marketing and Advertising Blog
Four Marketing Predictions For 2014
16 Dec 2013
In Advertising and Media, Marketing, Mobile

It’s the end of the year and every pundit, yours truly included, has an open opportunity to predict the future. So here’s my best guess at four critical factors that will be driving innovations, insights and interactions for brands, advertisers and marketers in 2014.

What Women Want
08 Dec 2013
In Marketing

Women buy everything. They are the ultimate predictors of commercial success for most brands. The recent SheSpeaks/LippeTaylor Holiday Shopping Index offers us some insights into consumers’ confidence levels and holiday shopping plans.