A Practical Hands-On Marketing and Advertising Blog
Optimizing Holiday Email
26 Nov 2013
In CRM and Data, Digital and Search, Marketing

The holiday email frenzy is in full swing as Black Friday offers clog everyone’s inbox.Email is becoming increasingly formulaic as marketers test, learn and apply lessons learned from responders. This is troubling to some creative types who don’t want to be confined by research or constrained by conventions developed by left-brain analytical wonks. But the reason email is so widely accepted, used and effective is because we have shared learnings collectively and continuously found new creative ways to illustrate our offers and craft our language.

Unpacking Engagement
16 Nov 2013
In Marketing, Social Media

Engagement has become a term that means everything and nothing. Too often it’s used offensively, defensively or indiscriminately to thrust or parry arguments about strategy, technology, media or creative. Engagement is the desired human interaction that results from marketing activity. It’s a feeling, a thought or possibly an action that a person takes in anticipation of or in response to messaging or functionality.