Eight out of ten agencies are monitoring social media for clients. Though there are too many tools, too few benchmarks and too few ways to integrate data from multiple sources according to the 4A’s inaugural “Agency Social Media Monitoring and Reporting Survey.” With “significant variation in social media monitoring, reporting and associated business practices from one agency to another” … more than half of respondents felt they were doing a good job for clients, even though many clients are still not convinced of the value of social media. Agencies, of all shapes and sizes, are looking for better ways to understand what’s being said about brands across a growing array of social media platforms.