A Practical Hands-On Marketing and Advertising Blog
3 Convenient Illusions
23 Apr 2013
In Advertising and Media, Marketing

If you watch Mad Men regularly and filter out all the illegal and non-PC stuff, it becomes pretty clear that not much has changed in Adland in sixty years. Agencies are run pretty much the way they are depicted on TV. Evidently the great management and technology revolutions sidestepped Madison Avenue. 

Master Mobile Email
11 Apr 2013
In Mobile

Mobility has transformed e-mail. Unfortunately too many brands haven’t kept pace. As a result, they squander the power and impact of the most ubiquitous and most effective digital communications channel because messages don’t render properly or links drive users to pages that can’t be read or properly interacted with.