There’s a lot of talk about social CRM but much less action. The idea of mining social media to develop one-to-one relationships, curry favor with customers and prospects and develop loyalty is a seductive illusion. The reality is that very few companies have a clear understanding of what social CRM is, why they need it or why they should invest in the time, energy or technology to make it happen.
Facebook has to build a better case for ad sales. It looks like alliances with big data suppliers like Epsilon, Acxiom and Datalogix are a key part of the strategy, according to Ad Age.The operative theory is that more precise targeting yields better results and higher customer satisfaction.
Community managers are in great demand; even though the job description changes from brand to brand and agency-to-agency. Ideally a great community manager is a flexible, curious, literate people person with a minor case of OCD.
David Bouley is arguably one of the greatest American chefs. He is also a god when it comes to designing a user experience. Dining at his eponymous restaurant in the Tribeca neighborhood of Manhattan is not only a sensation for the pallet, it’s a lesson in consciously designing an experience to surprise and delight customers.