Content is king. Content is media. Content is the new black. Social marketers are  scrambling to produce content that will engage friends and followers and prompt viral sharing. There is a land rush mentality toward social content. Too many marketers are filling the content box with tired old crap or me-too materials. 

Social listening, once a new amazing vector into the public psyche, has become a standard tool for brands and online marketers. But it has yet to truly become the radar, the barometer or the Rorschach test of popular sentiment. Instead it’s a tool set in search of refinement and a new mission which includes the need to leverage machine learning and automate a labor intense process to yield deep insights into consumer attitudes, behavior or sensibilities.